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Sales department
What we do
The Sales department is responsible for new customer acquisition, existing customer expansion, and customer success. This includes:
- Prospecting and outreach for new business.
- Conducting introductory calls to determine use-case and fit.
- Giving customized product demonstrations to potential customers.
- Following up with active business opportunities.
- Providing quotations.
- Working with external procurement teams.
- Navigating subscription agreement terms.
- Finalizing contracts and billing details.
- Customer success management and support.
- Customer onboarding and training.
Team
| Role | Contributors |
|---|---|
| VP of Sales | Michael Davis @MichaelBDavis |
| AE | Dan Parry @dgparry32 |
| AE | Kasheef Mohammed @Kasheef |
| CSM | Esmé Wieringa @Esmewieringa |
Contact us
Questions can be asked in the #dept-sales.
How we work
- Sales Team Operating Principles
- Forecast Review
- Demo
- Sales Deck
- Engagements & Pricing
- Deal Board
- Sales playbook (internal)
- SPICED Sales Framework
- Customer Licenses (internal)
- Ideal Customer Profile
- Sales Regions
- Customer Success
Sales tech stack
FlowFuse utilizes a streamlined and integrated tech stack to manage the entire sales process, from initial research to closed-won tracking. Our foundation is built on HubSpot as our primary Customer Relationship Management (CRM) platform, supplemented by specialized tools for enrichment, intelligence, and meeting capture.
Below is the mapping of our core sales capabilities to the specific tools we use:
Capability to Tool Mapping
| Capability | Tool | Primary Use Case |
|---|---|---|
| CRM (Source of Truth) | HubSpot | Managing all customer relationships, pipeline data, and contact records. |
| Emails, Calls & Sequences | HubSpot | Executing outreach, standardizing email templates, and running automated cadences. |
| Subscription Tracking | HubSpot | Monitoring customer lifecycles, upgrades, renewals, and ongoing subscriptions. |
| Call Recording | Fathom | Recording, transcribing, and summarizing customer calls and meetings. |
| Data Enrichment | Clay | Automatically pulling in missing contact or company data to build robust, targeted lead lists. |
| Account Research & Planning | Claude | Synthesizing account data, conducting deep-dive strategic research, and planning personalized outreach. |
Sales Processes
Table of Contents
Page maintainer
VP of Sales
Updated: 15 May, 2026
